A Conversation with Pouyan Salehi

Pouyan Salehi is the CEO and Co-founder of Scratchpad. Tools like Salesforce were created for the convenience and use of managers, not reps. Pouyan decided to change that by looking at the sales process from a rep's perspective. What he saw was that simplicity and faster access to information were the reps' biggest requirements for a workspace. With this in mind, Scratchpad created a workspace with simple yet useful features like text editors that pull data in and out of Salesforce. Pouyan also answers the same 7 rapid-fire questions Andy asked him during his visit to the show some 5 years ago. HIGHLIGHTS Growing Scratchpad to create workspaces specifically for reps Less drag and helping teams go through changes faster Simplicity for the end-user and faster access to data Pouyan answers the same rapid-fire questions from 2016 QUOTES Pouyan: "We decided that that should exist is this concept of a workspace that is designed purely for a sales rep, but also for the revenue team, and it helps focus on the teamwork while together. But it's all connected to your database." Pouyan: "We connected that text editor to Salesforce, so when you link to a record, it auto-injects. It brings your fields to you and lets you interact with it in a way that works for you." Pouyan: "Nobody goes back and says 'Hey, let me clean up Salesforce. Let me remove those old fields. Let me see what's not working for the reps.' You just keep building on top of it. And, over time, this creates additional complexity and so this helps them hide that complexity and share with the revenue team just what they need to see and work with." Find out more about Pouyan in the links below: LinkedIn: https://www.linkedin.com/in/pouyansalehi/ Website: https://scratchpad.com/ More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Blueboard | World’s leading experiential rewards & recognition platform | Blueboard.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast RevOps Podcast Selling with Purpose Podcast