A Copywriting Formula 4 U
from Call to Action
In this episode of the Call to Action podcast, we explore how to write amazing landing page copy. First, we tell a story of what happened when we made our "About Us" page copy a little bit too much… about us. Then, Unbounce's Dan Levy talks to strategist and copywriter Marc Aarons about embarrassing writing habits and an easy-to-remember formula for making sure you're simultaneously delighting readers and attracting qualified customers.
Embed this episode
No transcript yet.
Frequently asked questions
How long is this episode of Call to Action?
This episode is 19 minutes long.
When was this Call to Action episode published?
This episode was published on June 17, 2015.
Can I download this Call to Action episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.