A Core Marketing Strategy For All Seasons - Dragonproof Podcast Episode 18

Marketing is more than just selling - it's about opening a personal, informative, and engaging dialogue between customer and company. But it's impossible to predict next year's - or even next week's - conditions. So how do you craft a marketing plan that speaks effectively at high tide and low tide? Coleman and Company's Director of Business Development and Marketing, Marc Vila, joins Rick Wilson to outline the most important aspects of "evergreen" marketing. For businesses which are now grappling with complex issues around when and how to speak, this essential talk connects the dots between highly effective content, maximum efficiency, and the happy customers who are served by both. To listen to Marc on the Custom Apparel Startups podcast, please visit: https://customapparelstartups.com/podcasts/