A counterintuitive method to excel when leading a new marketing team -- Ben Sperry, Marketing Manager at Place

Want summaries, show notes, and more? Subscribe to theForward Launch Your SaaS newsletterGUEST BACKGROUNDBen Sperry leads the marketing department at Place - makers of an agile finance platform built on Salesforce. In his first six months with Place, Ben grew inbound demand by over 400%. Ben has also held various sales and marketing positions at Gartner and is a Teach For America alum.MAIN INSIGHTWhen starting at a new company, minimize the assumptions you make based on your experiences at previous organizations.KEY TAKEAWAYSThe great thing about performance marketing is that you have all the metrics necessary to assess everything with enough data clinicallyDepending on volume - a typical campaign can be assessed after 45 days upon launchSpeak the language of your target audience by collaborating with your colleagues or interviewing current clientsPRACTICAL STEPSApproach any marketing role at an early-stage company with humilityFamiliarize yourself with the company’s objective in the short, medium and long termMinimize the assumption and acknowledge the known and unknownIdentify the strategy you’re going to use to achieve the objective and execute it with confidenceAssess your strategy/campaign clinically once you have enough dataTweak your strategy to achieve the metrics that you setTIPS FOR SUCCESSStay flexible on your marketing tactics and strategyHaving a hypothesis is excellent but always minimize the assumption of what’s going to work and what’s notCollaborate with your colleague that spends a lot of time interacting with your clientsGive feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast