A Credible Path to Lower-Carbon Pork | Lindsay Case

About the Guest Lindsay Case is a senior leader in the global livestock genetics industry, where she directs the commercialization strategy for the world’s first PRRS-resistant pig. She has more than a decade of experience translating genetic innovations into practical solutions for producers worldwide and leads global go-to-market efforts to ensure this breakthrough technology delivers value across the pork production chain. Lindsay also oversees PIC’s sustainability initiatives, including advancing Genetic Carbon as a novel environmental value for the pork industry as well as driving PIC’s internal carbon reduction strategies. What can you expect to learn from this episode of Popular Pig? How “genetic carbon” works and why it matters for the future of pork production. Why efficiency in raising pigs naturally lowers environmental impact without extra investments. How PIC proved their claims with life cycle assessments, ISO standards, and peer-reviewed research. What this means for producers today, and how it could shape pork’s place in global markets tomorrow. Lindsay’s “golden nugget.”