A Crisis Is Coming (Oh, Believe It). Are You Prepared? (State Bar of Texas Annual Meeting 2022)

Every attorney dreads the day a crisis erupts. Because it will. But there are “good ways” and “bad ways” to prepare and react. Pretending it will never happen to you is the “bad way.” Speakers David Margulies and Bradley Adams are experts in crisis management and communication and spoke at the State Bar of Texas Annual Meeting on what they’ve learned and how attorneys work with public relations teams both before and after a crisis erupts.  Don’t hide, but speak only to the facts you know are facts Social media influencers and mainstream media outlets are part of life. How do you respond, react, and reach out?  Is it OK to empathize, sympathize, and even (gasp) apologize?  Hear how to accept a crisis could hit you and understand how early preparation and planning can help.