A Cup of Joe | Foundations of Altra With Jeremy Howlett | EP 56

In this episode of A Cup of Joe, host Joe Morton sits down with Jeremy Howlett, co-founder of Altra Footwear. They explore the origin story of Altra, from hacking shoes in a running store to reshaping the entire running industry with zero-drop technology. Jeremy shares his personal journey of family adventures, visiting all 50 states, and testing Altra prototypes on epic hikes. They dive into the power of intention, overcoming failure, and the passion behind creating a brand designed by runners, for runners. It’s an inspiring conversation on innovation, adventure, and the pursuit of purpose. Hosted on Acast. See acast.com/privacy for more information. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joemorton88.substack.com