A Cup Of Joe | From Trail Running to Trailblazing: A Conversation with Brian Beckstead | EP 10

In Episode 10 of A Cup of Joe, your host, Joe Morton, engages in a fascinating conversation with Brian Beckstead, a seasoned executive with a remarkable journey in the run and outdoor specialty retail space.After 11 years in the industry, Brian co-founded Altra Footwear, playing a pivotal role as VP of Sales and later as President. He spearheaded the brand's early years, managing diverse responsibilities, including revenue, margin, P&L, and overseeing departments such as Operations, Sales, Marketing, Product, and International.Brian's expertise was crucial in the transition of Altra from ICON Health and Fitness to the VF Corporation. Currently focused on Strategic Projects and PR, Brian is recognized for his determination, focus, and free-thinking approach in the executive realm.Join Joe and Brian as they discuss the challenges and triumphs of pioneering a footwear brand, the intricacies of strategic projects, and the unique perspective gained from problem-solving in the mountains during trail runs and fly fishing adventures.Don't miss this episode where Brian Beckstead shares insights into his trailblazing career and his love for the outdoors.As always make it a great day,JoeFollow along with Joe's journeyhttps://bio.site/acupofjoePRODUCED BY:NINETY EIGHT STUDIOS Hosted on Acast. See acast.com/privacy for more information. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joemorton88.substack.com