A.D.V.A.N.C.E

However, for Advance, the intimacy of the music industry occurred at age 8 when his uncle Bounty Killer entered the business. Bounty Killer has received the accolade as being a legend and a dancehall icon and is the founder of The Alliance Group of which Advance is a member. The Alliance consists of entertainers such Mavado, Elephant Man, Busy Signal and Wayne Marshall; these artists were actually recruited by Bounty Killer and all of whom have become world renowned entertainers. Jamaican critics have labelled Bounty Killer “as having an eye for great entertainers that not only shine but escalade to becoming spectacular artists”. In 2005, Advance was given the opportunity to go on the United States tour with his uncle. And, it was there that this young man decided his destiny. However, upon his return to Jamaica, Advance’s mother had other plans for him as she envisioned him as being an electrician. Hence, right after high school he was sent to the HEART Academy in Portmore, St. Catherine to learn electrical engineering. Being a son who was bent on pleasing his mother,Advance obediently went to HEART.However, to execute his own dreams he spoke to his grandmother Ivy Williams (Miss Ivy) and with her help and his lunch money Advance attended vocal lessons after school and visited the studio, “to gain experience”, he said. Miss Ivy was very encouraging, as she said that if she had not facilitated her son’s dreams then the world would not have gotten the privilege to enjoy a Bounty Killer. For this reason “I open my heart and my pocket to Advance”, Miss Ivy said. When asked about his music and how it has moulded him as a person Advance said “my music is very personal, it speaks to who I am as a person: loving, jovial, spontaneous, and creative, with positive messages all of which depicts my true life experiences which included those persons to whom I have experienced them with. The greatest reward for me is to see the reaction towards my music, the smiles, the tears and the joy that my music has bestowed on people, all over the world”.