A Data-Driven B2B Growth Strategy for South Asia

The B2B landscape is rapidly transforming, driven by digital adoption, AI, and evolving buyer expectations. The global B2B e-commerce market, valued at USD 19.34 trillion in 2024, is projected to reach USD 47.54 trillion by 2030 (16.17% CAGR), shifting from lead-centric to data-driven, account-based strategies. South Asia, with dynamic economies and growing digital connectivity, offers significant potential. India’s B2B e-commerce market alone is expected to hit USD 4,709.1 billion by 2030 (21.6% CAGR). Despite varying digital maturity across Bangladesh, Myanmar, Nepal, Bhutan, and Sri Lanka, the region can unlock substantial B2B growth by investing in digital infrastructure, improving digital literacy, adopting advanced analytics, and aligning sales-marketing efforts, supported by government initiatives.