A Data-Driven Method to deciding on the right marketing channel with Kate Erickson Dumas

The endless stream of "must-do" marketing tactics can suck the joy right out of your content creation process. Reclaim your power by harnessing a streamlined approach that amplifies your voice without sacrificing authenticity. Kate shares her strategic decision-making process for evaluating new marketing channels. You'll learn her criteria for testing platforms based on real-world engagement metrics that matter and the timeframes she uses to gather data before deciding whether a channel merits further investment or if it's time to pivot.