A Decade of Evolution with Saeyoung Cho

From the age of bloggers to the rise of influencers and creators, this episode’s guest, Saeyoung Cho, discusses the evolution of the creator economy. With over a decade of experience in the industry, Saeyoung has led teams, tackled challenges, and amplified the potential of influencer marketing. Yet, amidst success stories, she candidly shares instances where campaigns hit roadblocks, unveiling the delicate balance of contractual constraints and fostering loyalty within the creator community.--What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquireLearn more about Offscreen Resources: https://www.offscreenresources.comHire Creator Economy Professionals: https://www.offscreenresources.com/hiretalentBuild a Profile with Offscreen Resources: https://www.offscreenresources.com/hiremeMake friends with Creator Economy Professionals: https://www.weareworkfriends.comReach out via email: [email protected] Media Links:Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/ Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

From the age of bloggers to the rise of influencers and creators, this episode’s guest, Saeyoung Cho, discusses the evolution of the creator economy. With over a decade of experience in the industry, Saeyoung has led teams, tackled challenges, and amplified the potential of influencer marketing. Yet, amidst success stories, she candidly shares instances where campaigns hit roadblocks, unveiling the delicate balance of contractual constraints and fostering loyalty within the creator community.--What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquireLearn more about Offscreen Resources: https://www.offscreenresources.comHire Creator Economy Professionals: https://www.offscreenresources.com/hiretalentBuild a Profile with Offscreen Resources: https://www.offscreenresources.com/hiremeMake friends with Creator Economy Professionals: https://www.weareworkfriends.comReach out via email: [email protected] Media Links:Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/ Hosted on Acast. See acast.com/privacy for more information.

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This episode is 34 minutes long.

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This episode was published on April 15, 2024.

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