EPISODE · May 24, 2022 · 24 MIN
A Deep Dive into Programmatic - Part I (CTV, OTT)
from Getting Granular · host Granular, Anna Borchert, Chris Cesar
The basics of CTV and OTT (01:25)Real-world examples of CTV and OTT (03:12)How cost and placements help drive your video advertisement marketing plans (04:13)Gauging performance and KPI’s (06:30)Placement Strategy (08:14)Direct vs Trade Desk (9:30)What are the pros of CTV & OTT (10:30)Potential downsides to CTV & OTT (15:55)How does Traditional TV advertisement work within Programmatic (19:58)TL;DL - closing thoughts and the main takeaway (21:58)New to Programmatic? Check out our primer episodeEmail us at [email protected] us on Facebook
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What this episode covers
At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik's Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here! We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. This week is our maiden voyage, Part I, as Chris and Anna take a closer look at all things CTV & OTT.
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A Deep Dive into Programmatic - Part I (CTV, OTT)
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