EPISODE · Jun 21, 2022 · 15 MIN
A Deep Dive into Programmatic - Part II (KPIs)
from Getting Granular · host Granular, Anna Borchert, Chris Cesar
A high-level look at what is a KPI (01:17)The KPIs of OTT & CTV (03:39)The main KPIs of audio (09:41)The main KPIs of display & native (12:36)The main takeaway (13:54)New to Programmatic? Check out our primer episodeEmail us at [email protected] us on Facebook
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What this episode covers
At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik's Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here! We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. During Part II, Anna and Chris closely examine Key Performance Indicators (KPIs) and discuss the specifics of how they differ based on the channel.
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A Deep Dive into Programmatic - Part II (KPIs)
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