EPISODE · Jul 5, 2022 · 14 MIN
A Deep Dive into Programmatic - Part III (OOH)
from Getting Granular · host Granular, Anna Borchert, Chris Cesar
What is Programmatic OOH? (00:50)Is OOH suited for certain industries? And examples of where to best utilize OOH (02:49)In’s and out of the alternative OOH channels (04:32)The less common channels (05:15)The benefits of leveraging Programmatic OOH Advertisement (06:18)Potential downsides of OOH Advertising (10:07)The final takeaway (12:56)New to Programmatic? Check out our primer episodeEmail us at [email protected] us on Facebook
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What this episode covers
At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik's Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here! We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. During Part III we venture outside and take a closer look at Out-Of-Home (OOH) advertisement in the Programmatic space.
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A Deep Dive into Programmatic - Part III (OOH)
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