EPISODE · Jul 19, 2022 · 16 MIN
A Deep Dive into Programmatic - Part IV (geofencing vs. geoframing vs. geotargeting)
from Getting Granular · host Granular, Anna Borchert, Chris Cesar
Geofencing vs. geoframing vs. geotargetingWhat is geofencing? (01:28)What is geoframing? (03:11)What is geotargeting (display)? (04:17)Real-world examples (04:46)The Pros of each tactic (09:01)The challenges of each tactic (11:43)Episode wrap-up (14:55)New to Programmatic? Check out our primer episodeEmail us at [email protected] us on Facebook
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What this episode covers
At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik's Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here! We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. During Part IV, Chris and Anna grab their road maps to discuss what exactly the differences are between geotargeting, geofencing, geoframing.
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A Deep Dive into Programmatic - Part IV (geofencing vs. geoframing vs. geotargeting)
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