EPISODE · Aug 2, 2022 · 27 MIN
A Deep Dive into Programmatic - Part V Audio Advertising)
from Getting Granular · host Granular, Anna Borchert, Chris Cesar
What makes up Programmatic audio (01:37)How is it different than a traditional radio buy (02:21)Podcasts - a special snowflake (03:22)Examples within the world we live (04:47)Positives of advertising on a podcast (06:01)Downsides to advertising on a podcast (09:06)A peak inside podcast targeting and purchase options (10:12)Positives of Programmatic audio (14:41)Why you may not want to use Programmatic audio (22:04)Final thoughts! (25:23) New to Programmatic? Check out our primer episodeEmail us at [email protected] us on Facebook
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What this episode covers
At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik's Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here! We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. For Part V, Chris and Anna wrap up the series by touching on all things audio-related. Yes, it’s a podcast about podcast advertising + more!
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A Deep Dive into Programmatic - Part V Audio Advertising)
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