A Deep Dive into the Evolving Consumer Goods Industry with John Buckley from SAP

How has the consumer goods industry changed over the last 30 years? Why are we dealing struggling with the same obstacles that have challenged us for decades. In the first episode of Shelf Life, our guest, John Buckley, Consumer Products Industry Advisor at SAP, uses his deep expertise and consumer products experience to answer some of these questions. From Maytag and Kraft-Heinz to Tyson, John's rich experience sheds light on some of the biggest issues facing consumer brands today:How do you plan for supply chain disruptions?How can you make sure your products are on the shelf when and where the consumer wants to buy them?Who really "owns" the consumer — the brand or the retailer?How is ecommerce transforming retail?On every episode of Shelf Life we tackle the most pressing retail, ecommerce, sales and supply chain questions of our time with the help of experienced leaders across the consumer goods industry. Visit us at Alloy.ai/podcast to learn more.