A Deep Dive into the World of Kombucha with Hannah Crum of KBI

Today's episode goes out to all the Kombucha nerds in the audience. This interview is a little bit of a change in pace from our usual conversations around tactics and strategies within food and beverage marketing - instead, we're diving deeper into a category that's had a major impact on the food and beverage industry.  Today, we're chatting with Hannah Crum, founder and president of Kombucha Brewers International. Hannah, otherwise known as the "Kombucha Momma", has a profound understanding of the industry, best practices, and what it takes to be a success. As you'll soon hear, Hannah's demeanor is as effervescent as the Kombucha her trade association represents.  If you've ever considered launching a Kombucha product line or have crossover with the category in some way, then stay tuned for today's deep dive into the rapidly evolved world fermented tea! Hannah's Recommended Reads: Crucial Conversations Resources: Kombucha Kon 2020