A Deep Dive On The Relationship Between Business And Trust

Edelman CEO Richard Edelman Explains Why His Company's Trust Barometer, Now In Its 25th Year, Is More Relevant Than Ever.

Episode 2 of the Leadership Next podcast, hosted by Fortune, titled "A Deep Dive On The Relationship Between Business And Trust" was published on February 4, 2025 and runs 25 minutes.

February 4, 2025 ·25m · Leadership Next

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Summary

Trust is the lifeblood of business. That makes Edelman's annual Trust Barometer a must-read for leaders. This week's guest is Richard Edelman, the CEO of global communications firm Edelman. This year marks Edelman's 25th year doing the Trust Barometer. Richard Edelman talks to hosts Diane Brady and Kristin Stoller about why trust is more important today than ever, and gives an update on which sectors are gaining or losing on the trust scale. The conversation also highlighted a generational divide around trust, and touched on the importance of business leaders working together where possible to help address some of society’s most intractable issues. Leadership Next is powered by Deloitte.

Episode Description

Trust is the lifeblood of business. That makes Edelman's annual Trust Barometer a must-read for leaders. This week's guest is Richard Edelman, the CEO of global communications firm Edelman. This year marks Edelman's 25th year doing the Trust Barometer. Richard Edelman talks to hosts Diane Brady and Kristin Stoller about why trust is more important today than ever, and gives an update on which sectors are gaining or losing on the trust scale. The conversation also highlighted a generational divide around trust, and touched on the importance of business leaders working together where possible to help address some of society’s most intractable issues. Leadership Next is powered by Deloitte.

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