A Deeper Dive Into "Hacking Growth".

What this episode covers

On episode #66 of the Rethink Marketing Podcast,  Colin and Eric go back to take a deeper dive into the conversation they had in episode #65 with the father of growth hacking Sean Ellis.  Growth hacking is not just a buzz phrase it is simply the way we  absolutely need to market today. We open up the ideas of  learning fast, the role of variables and intentions and hacking optimization.  In todays marketing universe  we are functioning in the attention economy and growth is not a "hack" it is achieved by testing, experimenting and practicing a scientific method.  A sustainable growth model is at the core of the conversation, have a listen!You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.Visit the Rethink Marketing Podcast website  to learn more about the show  or just peruse our guest list and all episodes.We would love to hear from you.  Your questions, comments and feedback is not only welcome but appreciated!  Let us know what you're rethinking by emailing us at: [email protected].  Send us your feedback  and we will send you a  highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments! Learn more about your ad choices. Visit megaphone.fm/adchoices

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