A defense for McDonald’s CEO Chris Kempczinski with Kristi Piehl

Kristi Piehl is the CEO of Media Minefield and close friend of The Sheletta Show. It’s been a minute since we’ve talked to Kristi but she HAD to come on to address the McDonalds CEO apprehensively eating his own product which has sparked social media responses from some of their direct competitors. Kristi offers a hot take on the situation which shouldn’t surprise us given her expertise in media, branding and social media. Kristi is adamant in emphasizing authenticity when shaping and communicating your brand. In their second segment they talk about Kristi’s book, Flip Your Script and how the McDonald’s CEO is a great example of cultivating earned media. Sheletta asks Kristi what her intended vision was when writing her book and the positive implications of AI use in media. https://www.flipyourscriptpodcast.com/