A Different Perspective with Brian Cook, fitness entrepreneur

Brian R. Cook is a seasoned entrepreneur with nearly three decades of experience, having launched close to 200 locations for various boutique fitness brands. He holds a B.S. in exercise physiology from Northeastern University and an M.B.A. from Babson College. His latest venture is StretchMed, a franchise specialising in 1-on-1 stretching sessions, which he established in November 2019. StretchMed now operates over 20 locations across five states, focusing on relieving chronic pain, enhancing mobility, rejuvenating the body, and promoting better movement.Outside of work, Brian, a former hockey player, divides his time between Boston and Puerto Rico and enjoys boating.Brian and Nick discuss Brian's career and work in the fitness space. Brian's book choices where - E-Myth Mastery by Michael E. Gerber, Rich Dad Poor Dad by Robert Kiyosaki and Sharon Lechter and Good to Great by Jim Collins.This content is issued by Zeus Capital Limited (“Zeus”) (Incorporated in England & Wales No. 4417845), which is authorised and regulated in the United Kingdom by the Financial Conduct Authority (“FCA”) for designated investment business, (Reg No. 224621) and is a member firm of the London Stock Exchange. This content is for information purposes only and neither the information contained, nor the opinions expressed within, constitute or are to be construed as an offer or a solicitation of an offer to buy or sell the securities or other instruments mentioned in it. Zeus shall not be liable for any direct or indirect damages, including lost profits arising in any way from the information contained in this material. This material is for the use of intended recipients only.