A Different Perspective with Martin Varley, Entrepreneur

This week, Nick talks to promotional merchandise entrepreneur, Martin Varley. Martin has founded several businesses within the promotional merchandise industry and has extensive knowledge of supply and distribution in the sector. Martin left school at fifteen and worked as a photo journalist before embarking upon his entrepreneurial journey. He started his first promotional product company, which he grew and sold to Bemrose Corporation Plc. Whilst working with Bemrose, Martin launched 4imprint, which is now a UK Plc with a £1.3bn market cap. Martin then went on to found Galileo Innovation and Corporate Solutions, and following a series of deals, he created Altitude Group, serving as CEO from 2005 to 2017, before becoming a NED. His latest project is Merchr.com, a content monetisation platform that gives brands, influencers, musicians, sportspeople, attractions, charities, schools, entrepreneurs, and more, a unique opportunity to create their own merch collection with no inventory, no risk and a 24-hour shipping guarantee. Nick and Martin discuss Martin’s background and upbringing, the importance of building trust in sales, investing in your team and Martin’s passion for aviation. As always, Nick and Martin discuss Martin’s book recommendations: Good To Great by Jim Collins and from Odyssey by John SculleyThis content is issued by Zeus Capital Limited (“Zeus”) (Incorporated in England & Wales No. 4417845), which is authorised and regulated in the United Kingdom by the Financial Conduct Authority (“FCA”) for designated investment business, (Reg No. 224621) and is a member firm of the London Stock Exchange. This content is for information purposes only and neither the information contained, nor the opinions expressed within, constitute or are to be construed as an offer or a solicitation of an offer to buy or sell the securities or other instruments mentioned in it. Zeus shall not be liable for any direct or indirect damages, including lost profits arising in any way from the information contained in this material. This material is for the use of intended recipients only.