A Different Way For Referrals

Every business loves getting referrals. But how can you consistently get referrals without hounding your clients and putting a bad taste in their mouth? Well, in this episode we talk about how we have built an amazing system around this that really helps the gym as well as our clients.There is no better time than now to get referrals. Many gyms are in a situation where they have lost business. It’s time to lean on your membership and ask them to support you so that you can continue to serve. Your clients understand this and are ready to help.We built a loyalty program that highly incentives referrals. It also rewards other good behaviors and actions in the gym but referrals earn the most points. This whole system is automated. We figured out that our clients were motivated by status more than anything else as a reward  for their points. We created a levels board with six levels where clients can climb based on their points. Tune in to this episode and learn more about our system and how it gets us referrals while driving other behavioral changes we want in the gym. Key TakeawaysWhy are there is no better time than now for referrals (04:27)Being transparent with your membership regarding the situation we are in (06:29)How we built our loyalty program that incentives clients to refer their friends (12:17)How we use status to motivate our clients in the gym with our levels board (14:49)Our referral numbers in the gym and their conversion rates (16:47):Automating your loyalty and referral program and integrating it to the operations systems (18:08)Rewarding your clients with what they truly value (20:02)How our system is not just great for referrals but for retention as well (25:48)Additional Resources:www.winninggym.com/workshopwww.pfmarketingsolutions.com/summitwww.PFMarketingSolutions.com/Callwww.PFMarketingSolutions.com/Automationwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Datawww.ProfitGPS.com--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!