A dull death with Dom Dwight: Yorkshire Tea marketer makes the case for creativity

In this episode Ben Norman is joined in Marketing Room 101 by Taylors of Harrogate Strategy and Innovation Director, Dom Dwight. In recent years, along with his team, Dom has been responsible for some of the most effective, creative and entertaining advertising in the UK, most famously taking Yorkshire Tea to the category top spot whilst bagging almost every effectiveness award along the way. In this conversation at Taylor's Harrogate HQ, Dom makes the case for the death of dullness, and the return of the sort of advertising that inspired him to get into the industry in the first place, including those soundtracks that inspire a good old singalong.