EPISODE · Apr 23, 2026 · 4 MIN

A embalagem

from 5 Minutos de Marketing - Rádio Morabeza · host Rádio Morabeza

A embalagem é muitas vezes o primeiro ponto de contacto entre o produto e o consumidor, funcionando como um verdadeiro “vendedor silencioso” no universo do Marketing. Através do design, das cores e dos materiais, comunica a identidade da marca, influencia a perceção de qualidade e pode determinar a decisão de compra em poucos segundos, sobretudo num mercado competitivo onde a atenção é limitada.

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A embalagem

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This episode was published on April 23, 2026.

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