A Fashion Business Built On Belonging: Audrey & Anne-Cecile Picardo

from FASHION | AFRICA | NOW · host with Beatrace Angut Oola

Two sisters take on Berlin, opening up their French fashion concept store La Case Paulette. These Reunion Islanders retell their journey from being ‘just a number' in the dog eat dog fashion industry of Paris, giving well rounded insight of their experiences as young black women living both in France and Germany and shifting into the pioneering space. “The Devil Wears Prada” was not just a movie, it’s the Paris fashion industry [Anne-Cécile], which they lived out working for world renowned brands, Givenchy. Audrey and Anne-Cécile Picardo, proud of their creole heritage, aim to bring a taste of the melting pot of La Reunion to their Berlin boutique, selling fashion, but also creating the nostalgia and familiarity of their roots. Recognising there are still things to learn, and the rise in sustainable fashion, “I’d rather spend a lot in one time knowing who made my clothes… now I’m in the position where I can choose and I’m in the position where I can offer this to people” [Audrey]Support the show

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This episode was published on January 13, 2021.

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