A Fearless Voice in Whiskey with Creola Dickerson

Creola Dickerson, National Brand Ambassador for New Riff Distilling, joins me for a powerful conversation about leadership, mentorship, representation, and what it takes to build a respected voice in whiskey. With more than 20 years of experience across the spirits, hospitality, and restaurant industries, Creola shares how fearlessness, education, and authenticity helped shape her journey.In this episode, we talk about her path into whiskey, the work behind being a brand ambassador, leading thousands of single barrel selections, the importance of mentorship, and how she continues helping move whiskey culture forward. Creola also opens up about representation in the industry, the responsibility of leadership, and what it means to make an impact that lasts beyond the bottle.If you’re interested in whiskey, bourbon, brand ambassadorship, leadership, mentorship, New Riff Distilling, women in whiskey, and whiskey culture, this is a conversation worth watching.Episode Title: A Fearless Voice in WhiskeyGuest: Creola Dickerson, National Brand Ambassador for New Riff DistillingWatch now and be sure to subscribe for more conversations centered on story, culture, and the people behind the craft.