A fictional ad agency — and its very real ghosts episode artwork

EPISODE · Nov 12, 2025 · 27 MIN

A fictional ad agency — and its very real ghosts

from Bookends with Mattea Roach

In Aurora Stewart de Peña's debut novel, Julius Julius, ads are inescapable … which isn’t far off from real life. If you ever feel unsettled by the way that marketing influences us, you’ll probably resonate with Julius Julius. It's a satirical look at the advertising industry and a finalist for this year’s Atwood Gibson Writers' Trust Fiction Prize. Aurora herself is a veteran of the advertising world, so her novel is an insider's point of view through an inventive fictional gaze. This week, Aurora joins Mattea to talk about her own career, finding the absurd in advertising and what blonde sausage dogs have to do with it all.Liked this conversation? Keep listening:Helen Phillips: In a world run by AI, what makes us human? Pasha Malla: Parodying a wellness resort with horror and humour

Episode metadata supplied by the publisher feed · Published Nov 12, 2025

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A fictional ad agency — and its very real ghosts

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