A flashback with: #30 - Bas Schnater - What is fan engagement and how to apply it with the fan engagement expert

Let us get a flashback to our episode with Bas Schnater. He tells us about fan engagement and why all sports should work with it every week.The story about Bas is a person who got hooked into fan engagement at a conference in Australia and is nowadays​ one of the best-known experts on fan engagement and CRM in Europe. He basically applies data analytics & science to improve fan engagement and to improve revenues in sports clubs. He has been and still is a consultant for football leagues throughout Europe and the UEFA, as well as a guest speaker for various educational institutions. Here are some highlights of the show:4.40 - He got into fan engagement at a conference in Australia9.55 - Got a job at AZ, but how?16.10 - Data and methods you need to know23.25 - What is fan engagement?28.21 - Walk the fan journey31.40 - Listeners questions46.20 - How to work with fan engagement with minimal resources55.40 - Data maturity model1.05.40 - Fan engagement with NFTs?1.13.40 - TrendsContact info Bas Schnater⁠LinkedIn⁠ | ⁠Twitter⁠ | ⁠Website⁠We do this together with our collaboration partner Sportidealisten, the job platform only for the sports industry, find your dream job or dream candidate today. Head over to ⁠sportidealisten.com⁠ to learn more.Want to join us behind the scenes?Join us and our guests behind the scenes on Instagram, find us @⁠sportviewspodcast⁠.If you got any feedback or want to recommend any future guests feel free to let us know on Instagram or send us an email at ⁠info@⁠sportviewspodcast.se⁠Learn more about the podcast and suggest guest and topics to us at our website ⁠sportviewspodcast.se⁠If you enjoyed this, please give us a review so more people like you can find this and other inspiring episode from us.Find our podcast at your favorite podcast platform, search Sport Views Podcast.Connect with us!Website: ⁠sportviewspodcast.seJakob - ⁠LinkedIn⁠ | ⁠Twitter⁠Filip - ⁠LinkedIn⁠ | ⁠Instagram⁠ | ⁠WWW⁠Logo: Markus Wikenstål (⁠www.markuswikenstal.se⁠)That’s a wrap, see you in the next episode!Vi säger så!