“A força da mídia espontânea é muito importante”, diz dir. de Marketing da BK Brasil

from JR Business · host RECORD

O JR Business desta semana recebe Juliana Cury, diretora de marketing e inovação da BK Brasil, dona das marcas Burger King e Popeyes. A convidada revela detalhes de campanhas de sucesso e analisa o papel do bom humor e da mídia espontânea para a marca.

Episode metadata supplied by the publisher feed · Published Apr 5, 2022

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“A força da mídia espontânea é muito importante”, diz dir. de Marketing da BK Brasil

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