A Founder’s Fight to Grow During the Ukraine Invasion with Oleksandr Buratynskyi episode artwork

EPISODE · Nov 20, 2025 · 45 MIN

A Founder’s Fight to Grow During the Ukraine Invasion with Oleksandr Buratynskyi

from Tenacity with Sonia C. · host Sonia Couto

What does it take to build and scale a tech startup while your country is under attack?In this episode of Tenacity with Sonia C, Ukrainian founder Oleksandr (“Alex”) Buratynskyi, co-founder of T-Travel, shares the raw, unfiltered truth about growing a startup during the full-scale invasion of Ukraine, with no outside funding, constant uncertainty, and the pressure to keep his team motivated while the world around him shifted overnight.Alex opens up about:The hackathon spark that pushed him from QA testing into entrepreneurshipBootstrapping T-Travel through wartime conditions when investors disappearedHow the invasion changed everything, from funding to timelines to team moraleThe biggest mistake he made as a founder (and how it cost years of time and money)Why overbuilding early nearly crushed the companyHow he scaled to 37,000+ users without VC dollarsThe mindset tools he used to stay steady while leading through crisisHis philosophy from his book Systematic Adaptiveness, and how founders can apply it in their own moments of chaosThis conversation serves as a blueprint for fostering founder resilience, resourcefulness, and psychological endurance.If you’re navigating failure, rebuilding after a setback, or fighting to keep your dream alive, Alex’s story will remind you that tenacity is a strategy, not just a trait.Advertising Inquiries: https://redcircle.com/brands

What does it take to build and scale a tech startup while your country is under attack? In this episode of Tenacity with Sonia C, Ukrainian founder Oleksandr (“Alex”) Buratynskyi, co-founder of T-Travel, shares the raw, unfiltered truth about growing a startup during the full-scale invasion of Ukraine, with no outside funding, constant uncertainty, and the pressure to keep his team motivated while the world around him shifted overnight. Alex opens up about: -The hackathon spark that pushed him from QA testing into entrepreneurship -Bootstrapping T-Travel through wartime conditions when investors disappeared -How the invasion changed everything, from funding to timelines to team morale -The biggest mistake he made as a founder (and how it cost years of time and money) -Why overbuilding early nearly crushed the company -How he scaled to 37,000+ users without VC dollars -The mindset tools he used to stay steady while leading through crisis -His philosophy from his book Systematic Adaptiveness, and how founders can apply it in their own moments of chaos This conversation serves as a blueprint for fostering founder resilience, resourcefulness, and psychological endurance. If you’re navigating failure, rebuilding after a setback, or fighting to keep your dream alive, Alex’s story will remind you that tenacity is a strategy, not just a trait. Advertising Inquiries: https://redcircle.com/brands

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A Founder’s Fight to Grow During the Ukraine Invasion with Oleksandr Buratynskyi

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This episode was published on November 20, 2025.

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What does it take to build and scale a tech startup while your country is under attack?In this episode of Tenacity with Sonia C, Ukrainian founder Oleksandr (“Alex”) Buratynskyi, co-founder of T-Travel, shares the raw, unfiltered truth about growing...

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