A framework to help start-up businesses establish a robust sales approach … James Ker-Reid, CEO & Founder of Sales for Startups, chats with Tracey Adams at Ten2Two

James Ker-Reid, top SaaS and technology sales leader and co-author of two bestselling books, talks about the challenges of creating a robust, enduring sales framework whilst in a fast-moving start-up.  Discussing his simple, proven framework, he covers the key elements needed for sales success.James has a background in B2B SaaS and IT consultancy, with specialisms including fintech, insurance, HR and innovation tech. He has over 15 years of experience selling to startups and enterprises in the UK, Europe, Asia and North America. His major successes include a management buyout and a startup acquisition of $500 million. In 2018, James was named one of the top SaaS and technology sales leaders of the year. He has co-authored two bestselling books – Sales Genius #1 and Happy Healthy Wealthy Entrepreneurs.