A Fresh Start? New German Government, New Business Opportunities

On April 6, 2025, conservative Friedrich Merz was sworn in as Germany’s tenth chancellor. He leads a coalition of his center-right CDU_CSU alliance with the center-left SPD, two rivals united by a 144-page coalition agreement. Its top focus? Business, growth and competitiveness. What opportunities does this political shift offer for international companies looking to invest or expand in Germany? We get some answers from Julia Braune, CEO of Germany Trade & Invest (GTAI). Our guest: Julia Braune has been CEO of GTAI since February 2023. The organization – the Federal Republic of Germany’s international business promotion agency – is responsible helps foreign companies expand to and in Germany and German-based companies do business abroad.