A+ Garage Doors: Carrie Kelsch on Systems, Private Equity, and Getting Out of Your Own Way

A+ Garage Doors did $8 million a year on pen and paper.Carrie Kelsch started the company in 2005 as a mortgage broker and single mom who wanted something she could put on a shelf and forget about. It took eight years to reach $1.5 million. Then she put systems in place, and everything changed. Today A+ runs four markets across Utah and Nevada.She's joined by Chief Business Officer Mitch Kelsch, who took the entry level installer job on purpose, and CMO Marc de Schweinitz, who came out of global B2B marketing into a trade most people never think about.We cover three private equity turns and what actually changed each time, why your technicians decide your pricing, the real cost of opening your shop to competitors, and why she tells owners to stop waiting on AI.Booked Out is presented by ReferPro. referpro.com