🌍 A Global Journey in Accounting Technology Marketing | Damien Greathead

Today I’m speaking with Damien Greathead Head of Marketing - Accountant & Advisor Group, Intuit Australia Our guest is a dynamic sales and marketing leader who excels in helping venture-funded software companies build robust sales and marketing functions. With a specialised focus on the accounting and fintech verticals, he has a proven track record of establishing brands and expanding customer bases across North America, EMEA, and Asia Pacific regions. He has successfully collaborated with both small and large teams across various time zones, driving impressive growth in scale-up companies, achieving over 70% growth year-on-year. He is the co-host of the Podcast: Strategy and the Virtual Controller with Penny Breslin. He worked at Ignition when it was called Practice Ignition and Dext when it was called Receipt Bank and now he is Head of Marketing - Accountant & Advisor Group, Intuit Australia.   Damien discusses his career in accounting technology marketing across the globe. He shares updates to QuickBooks features and upcoming events in Australia. He emphasised the importance of customer empathy and stories in SaaS marketing. We discuss how the Apps do have insightful data, and can truly partner with businesses, to help them grow. In this episode, we also talk about . . . - Damien Greathead's background in the accounting industry across multiple global roles - Early experiences recognising technology potential in accounting firms   - Embracing change management processes with clients at Receipt Bank - Navigating the complex US tax system and state compliance - Iterating Receipt Bank's value proposition without a GST/VAT system - Opening and growing Receipt Bank's US office - Returning to Sydney after 15+ years abroad - Leading Intuit Australia's adviser marketing team - Educating on QuickBooks features to boost confidence and adoption - QuickBooks Tax powered by Logic for seamless tax integration - Highlighting QuickBooks Online Advanced capabilities - Launching the QuickBooks Go community platform - Getting customer feedback through workplace observations - Marketing advice for Apps who want to connect with Intuit Australia, and their customer base. - Understanding problems through deep customer empathy - Sharing customer stories to fast-track app development   - The podcast, "Strategy and the Virtual Controller," Damien co-hosts with Penny Breslin, the CEO of MoneyPenny, which focuses on intentional planning through small goals inspired by Strategy and the Fat Smoker: Doing What's Obvious But Not Easy by David H. Maister   Contact details: Damien Greathead : https://www.linkedin.com/in/damiengreathead/ Intuit Australia : https://quickbooks.intuit.com/au/  Accounting Apps newsletter: http://HeatherSmithAU.COM Accounting Apps Mastermind: https://www.facebook.com/groups/XeroMasterMind  LinkedIn: https://www.linkedin.com/in/HeatherSmithAU/  YouTube Channel: https://www.youtube.com/ANISEConsulting  X: https://twitter.com/HeatherSmithAU