A Golf Brand Shoved a Woman to the Ground in an Ad. Then Told Us to Relax. The Ad Industry Still Doesn't Know Women Drive the Purchases

71% of Creative Directors Are Men. This Golf Ad Is What Happens NextA golf ad shows a man body-check a woman to the ground over a driver — then stand over her yelling "do not touch my new driver." It was approved by a $4 billion public company. And when Haley posted about it, the top response wasn't outrage — it was men telling her to relax, it's just a joke.This week: who Callaway actually is (and why "mistakes were made" doesn't hold up against a 66-person marketing department), the research on why "it's just a joke" is the exact phrase that's preceded nearly every major abuse scandal of the last 20 years, and the marketing math that makes this ad not just offensive but genuinely bad business — women drive 85% of consumer spending and 52% of golf's growth, yet 91% of women say advertisers don't understand them. Plus: Cosmo news, Haley on the Go's one-year anniversary, and"Who Is Going to Marry Harry”. Haley on the Go is the show where I take you inside the conversations everyone should be having. We are talking to the people you care most about about the issues that matter most to you.Come for the guest, stay for the conversation, leave with something to talk about.New interview episodes every Thursday and Solo deep dives on Mondays — come for the guest, stay for the conversation, leave with something to talk about.