A Good Story Is a Compelling Offer

from Anything And Everything · host Dan Sullivan and Jeffrey Madoff

A compelling offer creates a story in someone’s mind about a bigger future—a tale laced with emotions that probably weren’t even conscious until now. This approach will always beat out statistics, research, and any other kind of convincing argument.

Episode metadata supplied by the publisher feed · Published Nov 16, 2022

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A Good Story Is a Compelling Offer

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This episode was published on November 16, 2022.

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