EPISODE · Nov 16, 2022 · 42 MIN
A Good Story Is a Compelling Offer
from Anything And Everything · host Dan Sullivan and Jeffrey Madoff
A compelling offer creates a story in someone’s mind about a bigger future—a tale laced with emotions that probably weren’t even conscious until now. This approach will always beat out statistics, research, and any other kind of convincing argument.
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A Good Story Is a Compelling Offer
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