A Group Chat Inspired a Multimillion-Dollar Brand

"Dad gang" was a common refrain in the founders' group chat before it became the name of their company. Three friends, Bart Szaniewski, Grant Eastey, and Ejay O’Donnell, share how they built a brand from the term.To learn more about Dad Gang and show notes: https://www.shopify.com/blog/dad-gang-community Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Episode metadata supplied by the publisher feed · Published Aug 6, 2024

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Three friends, Bart Szaniewski, Grant Eastey, and Ejay O’Donnell, built a hat company to foster community among dads.

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A Group Chat Inspired a Multimillion-Dollar Brand

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