A growing threat to the Crisis Comms PR sector

AI has helped the rapid growth of misinformation online and the ability of less sophisticated groups to target organisations with devastating effects. But just how serious a threat is this?  In this episode, we look at the capabilities this new technology is bringing and some ideas on how to prepare for it.  I chat to Rafi Mendelsohn from Cyabra to....  Understand the Landscape: We learn about the technological advances that have allowed more people to easily manipulate public perception, making no company too small to be unaffected. Actionable Strategies: We talk about specific tools and techniques that can help identify and combat fake narratives, preserving your brand’s integrity. Real-World Applications: We talk about how real companies have been affected by misinformation campaigns. *THE PROJECT* * www.PRBreak.com - turning the best ideas in the show into actionable tutorials *GUEST* Rafi Mendelsohn - https://www.linkedin.com/in/rafi-mendelsohn-262b5313 Cyabra - https://cyabra.com/ * SUBSCRIBE *  * Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps  * Connect with me - LinkedIn - https://www.linkedin.com/in/richard-midson/ * Website and newsletter - https://thepublicrelationspodcast.com/  * Got something you want to chat about on the show - https://thepublicrelationspodcast.com/one-sheet/