A Guide to Transforming Your Business with Custom Merchandise with Greg Kerr

SummaryGreg Kerr, owner of Alchemy Merch, discusses his role in creating fully custom merchandise for independent artists, brands, and licensed properties. He emphasizes the importance of creating intentional and high-quality products that align with a brand's vision and values. Greg shares his experience in hiring and managing a team, implementing EOS principles, and setting quarterly goals. He also highlights the value of enamel pins as a versatile and customizable product. Greg's elevator pitch is to stop making terrible products and make better merch.Keywordscustom merchandise, independent artists, brands, licensed properties, intentional products, high-quality, hiring, managing, EOS, quarterly goals, enamel pinsTakeawaysCreate intentional and high-quality merchandise that aligns with a brand's vision and values.Hiring and managing a team is essential for business growth and sustainability.Implementing EOS principles can help structure processes and improve team collaboration.Enamel pins are a versatile and customizable product that can be used for branding and personal expression.Stop making terrible products and make better merch.Sound Bites"Stop making terrible products, make better merch."Chapters00:00Introduction and Passion for Music03:23Starting Alchemy Merch and the Journey09:28The Challenge of Hiring and Delegating12:24Implementing EOS and Scaling the Business15:59Structuring Processes and Using Rocks24:00Creating Unique and Intentional Products32:02Contacting Alchemy Merch and Elevator Pitch