A Hangover Started This Entrepreneur’s Journey | Tori Brodsky, Besa Mi Vino – Unlocking Moves Ep. 9

How did Tori Brodsky go from Dancing Banana at Jamba Juice to the CEO of a Paso Robles wine company? A bad hangover, of course!Join us for Episode 9 of Unlocking Moves, the show that dives into the pivotal moments in an entrepreneur's journey that unlocked their true potential. Many business leaders only like to talk about their success stories - but host Kurt Wilkin is a firm believer that we learn more from the stumbles and mistakes. This episode of Unlocking Moves features a conversation between Kurt and Tori about her journey to becoming an entrepreneur. They discuss self-reflection, making risky moves, the importance (and role) of mentorship, and how to address the shifts in team dynamics that happen as a company scales.(00:00:01) Opening & Introduction(00:00:32) Guest Introduction: Tori Brodsky – From Drink Light to Besa Mi Vino(00:00:50) Hangover Origins & The Dancing Banana Job(00:01:01) The Birth of Drink Light: A Hangover-Cure Innovation(00:03:54) Sponsor – HireBetter: Your Strategic Talent Partner(00:04:15) Entrepreneurial Journey: Surprises & Lessons Learned(00:05:07) Building Your Toolbox: Learning from Others’ Stories(00:07:07) Pivot to Wine: The Besa Mi Vino Story(00:07:56) Unboxing the Experience: Spin the Besa Drinking Game(00:09:18) Wine Tasting: Discovering Organic Canned Red Wine(00:12:52) Where to Buy Besa Mi Vino: Online & Retail Distribution(00:13:20) Entrepreneurial Archetypes: Insights from "Who's Your Mike?"(00:15:55) Unlocking Moves: Embracing New Leadership Challenges(00:17:45) The Generalist Dilemma: Navigating Team Transitions(00:21:29) Empowering Women: Advice for Aspiring Female Entrepreneurs(00:25:14) The Unasked Question: Balancing Mental & Physical Health(00:26:57) Connect with Tori: LinkedIn, Drink Besa & More(00:27:47) Do You Wanna Know Who's Your Mike? Take the Quiz Here-----------Learn more about HireBetterhttps://www.HireBetter.comFollow HireBetter on LinkedInhttps://bit.ly/2S9sigx-----------About Tori BrodskyTori is an entrepreneurial professional on a mission to use her skills to help people evolve for the better through strategic brand and business-building for better-for-you products and services. With an educational background in Nutrition Science, she is especially drawn to people, products, and services that make living healthy, joyful lives more accessible, affordable, and conventional. She has started a hydration beverage company to normalize hydration in social settings, DrinkLyte, and in joined the organic, canned wine brand Besa Mi Vino as CEO. About HireBetterKurt Wilkin is a connector - of dots, ideas, and people. For the past 30 years, he has advised high-growth companies, starting his career with Ernst & Young, and today in his roles as co-founder and visionary of HireBetter and managing partner of Bee Cave Capital. He is a serial entrepreneur with multiple successful exits and has helped hundreds of entrepreneurs and CEOs build their companies. -----------YouTube - https://www.youtube.com/@HireBetter#UnlockingMoves #HireBetter