A Happy IP-Story

MEs on the whole tend to create a product, test it on the market and only then look into protecting the intellectual property associated with it. But it may all be for naught and perhaps may even be too late. Geob International, the maker of Hypoband--a monitoring device worn on the wrist-- shares its IP story of copywriting, patenting, trademarking and surveillancing to protect itself from copycats and competitors and grow its business.See omnystudio.com/listener for privacy information.