A Hat Company's Bourbon vs. the Distillery That Made It — The Cut — S02E103

Stetson, the hat brand founded in 1865, just released its first bourbon — and it didn't take the quick licensing route. Master blender Dan Callaway spent three years sourcing and tasting barrels from two named Kentucky distilleries, Green River and Bardstown Bourbon Company, before finalizing a 100-proof, high-rye Kentucky straight bourbon. It launched August 4 at $70. Today's Cut pours it next to Green River's own $25 release to test what three years of blending actually added.