A Healthy Dollop of Influence w/ Erin Banks

Engaging and activating audiences with a healthy dollop of influence. This and much more is discussed in this week’s episode! Erin Banks, Head of Influencer Marketing at Lifesum joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host. ⚡️ Full Episode https://link.chtbl.com/influencermarketing Lifesum: https://jobs.lifesum.com/ Lifesum's Twitter: https://twitter.com/lifesum Erin's Twitter: https://mobile.twitter.com/eringbanks 🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg 🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3f3h20O Show Notes: (1:07) - Who is Erin Banks (1:31)- Career background (3:12) - Celebrities to influencers (4:14) - Strategy at LifeSum for identifying influencers (5:45) - Long-term versus new relationships (6:58) - Who is Lifesum (9:31) - Content that is converting across different channels (12:12) - Successful UGC campaign (14:06) - Importance of authenticity (16:54) - Lifesum in-person events (21:14) - Analytics used to gauge success of a campaign (22:50) - Process of scouting influencers (25:40) - Getting involved in the Metaverse