'A huge missed opportunity for PR firms' - PRWeek podcast on transparency

PRWeek’s first Transparency Report has got a lot of people talking this week. The report gives a star rating to every agency in the PRWeek UK Top 150 based on the level of disclosure about parental leave policies, whether they are living wage employers, and also gender and ethnicity pay gaps.Joining the podcast are Katie Eborall, head of north for Grayling, and a member of the Women in PR committee; and Sheeraz Gulsher, co-founder of People Like Us, the networking and campaign group for minority ethnic marcomms and media professionals that works with PRWeek on the Pay Gap Report.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen in the browser above or on your favourite platform.Speaking to PRWeek UK editor John Harrington, the guests discuss whether they are surprised at the results of the Transparency Report, which saw 25 agencies receive the top four-star rating and 30 receive zero stars.They talk about why it’s important to be transparent as a comms business, with a focus on business success - research by PRWeek found the 25 four-star agencies strongly outperformed the Top 150 as a whole in the 2024 calendar year.The duo also speak about the reputational issues for agencies that choose not to disclose the information.Separately, our guests dig into some of the findings around parental leave policies and Living Wage payments and ask: is the sector doing enough?This autumn will see the sixth iteration of the Pay Gaps Report from PRWeek and People Like Us. Click here for more information and to take part. Hosted on Acast. See acast.com/privacy for more information.