A.I., Psychology and Strategy...#34 Mark Burgess

Mark Burgess, CEO of Iceberg Digital, is focussed is on applying the future of technology to the estate agency industry. After the last few years of exponential advances in tech, this is a crucial conversation for agents to hear, regardless of whether you are on the front lines or in a strategic role. What the future of technology in our industry will do, and how the best agents leverage it todayHow consumers make decisions over which agent to invite to a Market AppraisalThe fallacy of touting strategiesA business journey from magazines to AI, and everything in between.What the best entrepreneurs taught Mark about structuring a successful company... and what are the things estate agents get wrong most!Technology causing deflation, instead of the inflation we are used toHow to find, and leverage, a network of experts to improve your businessPlus, how to think, and act, strategically rather than reactively in your company, which is arguably even more valuable insight than the vision of the future of technology. Don't miss this episode!