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A jornada do cliente como diferencial competitivo com Ricardo Pena (16/05/25) episode artwork

EPISODE · May 16, 2025 · 43 MIN

A jornada do cliente como diferencial competitivo com Ricardo Pena (16/05/25)

from 60 Minutos · host Arthur Lessa

Neste episódio do 60 Minutos, Arthur Lessa conversa com Ricardo Pena, CEO da PeopleXperience, sobre a metodologia de mapeamento da jornada do cliente. Com base na experiência e no livro "O Caminho do Cliente", Pena compartilha os sete passos para criar uma experiência inesquecível e transformar feedback em inovação estratégica.

What this episode covers

Neste episódio do 60 Minutos, Arthur Lessa conversa com Ricardo Pena, CEO da PeopleXperience, sobre a metodologia de mapeamento da jornada do cliente. Com base na experiência e no livro "O Caminho do Cliente", Pena compartilha os sete passos para criar uma experiência inesquecível e transformar feedback em inovação estratégica.

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A jornada do cliente como diferencial competitivo com Ricardo Pena (16/05/25)

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How long is this episode of 60 Minutos?

This episode is 43 minutes long.

When was this 60 Minutos episode published?

This episode was published on May 16, 2025.

What is this episode about?

Neste episódio do 60 Minutos, Arthur Lessa conversa com Ricardo Pena, CEO da PeopleXperience, sobre a metodologia de mapeamento da jornada do cliente. Com base na experiência e no livro "O Caminho do Cliente", Pena compartilha os sete passos para...

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