EPISODE · May 16, 2025 · 43 MIN
A jornada do cliente como diferencial competitivo com Ricardo Pena (16/05/25)
from 60 Minutos · host Arthur Lessa
Neste episódio do 60 Minutos, Arthur Lessa conversa com Ricardo Pena, CEO da PeopleXperience, sobre a metodologia de mapeamento da jornada do cliente. Com base na experiência e no livro "O Caminho do Cliente", Pena compartilha os sete passos para criar uma experiência inesquecível e transformar feedback em inovação estratégica.
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A jornada do cliente como diferencial competitivo com Ricardo Pena (16/05/25)
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