A League of Their Own: Female Athlete as Creators and Platform-Makers. How Should Brands Engage?

from SPORT BEACH 2025 · host Stagwell

We all know women’s sports (and women in sports) is on fire. But how we arrived here is not the same as men’s sports. Hear from 2x FIFA World Cup Champion and Olympic Gold Medalist Alex Morgan, WNBA Legend Candace Parker, and Adobe and Zillow marketing executives on how female athletes and their supporters have been some of the most prolific and successful creators, using their celebrity and tools to create their own brands, platforms and media entities along the way to tell their stories. Speakers include Alex Morgan, 2x World Cup Champion, Olympic Gold Medalist & Entrepreneur; Candace Parker, WNBA Legend & President of Adidas Women's Basketball; Ravi Kandikonda SVP, Marketing, Zillow; Lara Balazs, Chief Marketing Officer & EVP, Global Marketing, Adobe; Marianne Malina, North American President, 72andSunny #sportbeach2025 #stagwellatcannes #sportbeach #canneslions

What this episode covers

We all know women’s sports (and women in sports) is on fire. But how we arrived here is not the same as men’s sports. Hear from 2x FIFA World Cup Champion and Olympic Gold Medalist Alex Morgan, WNBA Legend Candace Parker, and Adobe and Zillow marketing executives on how female athletes and their supporters have been some of the most prolific and successful creators, using their celebrity and tools to create their own brands, platforms and media entities along the way to tell their stories. Speakers include Alex Morgan, 2x World Cup Champion, Olympic Gold Medalist & Entrepreneur; Candace Parker, WNBA Legend & President of Adidas Women's Basketball; Ravi KandikondaSVP, Marketing, Zillow; Lara Balazs, Chief Marketing Officer & EVP, Global Marketing, Adobe; Marianne Malina, North American President, 72andSunny#sportbeach2025 #stagwellatcannes #sportbeach #canneslions